Okay, here's the new John Lewis insurance advert (1min, music but no dialogue): https://www.youtube.com/watch?v=5od8Wuv_AAY
The tweets that follow are polls about it. Everyone should be able to vote in at least one, and there are "see results" options. Give it a watch and then scroll down.
Many moons later, I finally get around to showing you the results to these polls.
There were under 40 usable votes for every group except nonbinary people, because everyone I know is nonbinary, oops. :D Here's a graph, anyway: https://docs.google.com/spreadsheets/d/1MAQ91FsydHI3Wol8l45xRASRbcqsN71exaKMf1BuFLc/edit
I originally ran this poll because as far as I could see, the vast majority of noisy people on Twitter complaining to John Lewis about how disgustingly sexist this ad was were transphobes who otherwise tweet their anti-trans views frequently.
I wonder how those transphobes would feel if they knew that, in my poll at least, the demographic they're most likely to agree with is trans women.
@cassolotl As a nonbinary Stevie Nicks fan, I kinda love it, though I would have made some changes.
@cassolotl I feel like it's one of those ads specifically designed to get people riled up and talking about it (see the comments on the video, it's working!). Not sure why else they'd choose to have a kid who everyone reads as a boy wear a dress and put on make up... (Not saying the kid /is/ a boy, just that the ad specifically makes it seem that way)
Men who AREN'T trans, would you consider this ad:
[ #poll ]